Lachezar Shoykov

The top copywriting funnel frameworks from marketing.

January 30, 2023 / 6 minutes of reading / By
THE 5 COPYWRITING FUNNEL FRAMEWORKS FROM MARKETING.

The top 5 copywriting funnel frameworks from marketing. Marketers have used funnel frameworks for decades to divide their audience into smaller pieces to manage and individually address each one for a more significant effect. Instead of trying to guess what each individual needs, they have created a system that outlines the entire buying process. In turn, use copywriting funnel frameworks to ensure the right message …

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Writing positioning – the secret to writing less and charging more.

January 30, 2023 / 5 minutes of reading / By
WRITING LESS AND CHARGING MORE WITH POSITIONING

Writing positioning – the secret to writing less and charging more. Often, what separates experienced writers from beginners is their writing positioning. The online freelance writing world is like a shaken-up snow globe. Thanks to technological advancements, writers, editors, and businesses from all over the world are mixed together. This global mesh has resulted, among other things, in a complete lack of pricing standards. As …

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The only 3 marketing frameworks you will ever need to write powerful content.

January 30, 2023 / 5 minutes of reading / By
The 3 marketing frameworks you need to write powerful content.

The only 3 marketing frameworks you will ever need to write powerful content. Marketing frameworks are indispensable in finding the necessary balance to deliver your message. The difference between the poison and the cure is in the dose. The success of written content is determined by how well it fits the needs of your audience. Thus, to write compelling content, you need to understand your …

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How to message with purpose through search intent?

January 30, 2023 / 6 minutes of reading / By
HOW TO MASTER SEARCH INTENT TO WRITE WITH PURPOSE

How to master purposeful writing with search intent? Search intent is all about understanding what is the right message at the right time for your audience. If you figure out precisely what that is, you can even get away with subpar execution. Oppositely, even perfect writing cannot compensate if your message misses the target. So how do you figure out what to write? Mastering search …

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How to spot beginner content writers? The 20 dead giveaways.

January 30, 2023 / 8 minutes of reading / By
The 20 giveaways of beginner content writers

How to spot beginner content writers? The 20 dead giveaways. Beginner content writers come in many sizes and shapes. Great content is good in a unique way. Poor content sucks universally the same. Beginner writers and experts can fail, but only a beginner can get lucky. Finding out if someone got lucky is crucial when you’re looking to trust someone with your brand’s name and …

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What makes a good content writer? 5 signs you found a winner!

January 30, 2023 / 5 minutes of reading / By
5 signs you found a content writer you should keep

What makes a good content writer? 5 signs you found a winner to keep! Content writers can be a complete waste of nerves, money, and time. However, they can also be the difference between growth and stagnation for your business. Great content has many benefits, but it takes time, team effort, and a good content writer. In this article, you’ll find: Table of Contents What …

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How to develop new writers effectively from zero to hero in 3 steps?

February 19, 2023 / 4 minutes of reading / By
ONBOARDING NEW WRITERS – THE KEY TO GREAT CONTENT

Onboarding new writers – the key to great content in the long run? Onboarding writers is a crucial step towards creating great content. Even excellent writing talent cannot help if you don’t guide it. The lazier your instructions, the harder your edits will be. The good news is you can save hours of editing if you just work on your writer onboarding process. Table of Contents …

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How to work with SEO writers effectively? Step-by-step guide.

January 30, 2023 / 6 minutes of reading / By

How to work with SEO writers for maximum results? If you’ve read our guides on content writers and copywriters, you already know we treat SEO Writers as a separate category. Many content writers have a rudimentary understanding of how to apply SEO best practices to their texts, but that is not enough to classify them as SEO writers. Experienced SEO writers have the skills and …

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How to work with copywriters effectively? All you need to know.

January 30, 2023 / 9 minutes of reading / By
How to work with copywriters to get amazing results

How to work with copywriters to get amazing results? Regardless if you are coming from our guides on “Using content writers effectively” or “Do I need a writer?“, you probably want to discover the magical thing that makes copywriters one of the most polarizing writers. After all, they charge more and write less than any other writing category. So what gives them so much leverage? …

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How to use content writers effectively? All you need to know.

January 30, 2023 / 6 minutes of reading / By
How to use content writers effectively from A to Z

How to use content writers effectively from A to Z? Content Writers are perhaps the most common writers you can find online.  However, content writing is a huge category with a lot of nuances and the definition of ‘someone who writes content’ will only get you so far. In this article, you will find golden best practices for selecting, hiring, onboarding, and working with content …

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