Tell your best story.
Attract ideal clients.
Get copy that works.
Stop trying to get lucky with your copy.
Tell your best story.
Attract ideal clients
Get copy that converts.
Stop trying to get lucky with your copy.
The best stories start with you.





❝JUST DO IT.❞
❝Think different.❞
❝Open happiness❞
❝Because you're worth it.❞
❝RED BULL GIVES YOU WINGS.❞
We transform the way you tell your story.
The Outdated Way
- I am the hero.
- I've been solving problems since bla-bla.
- I solve dozens of problems for hundreds of people.
The Get-it-done Way
- You are the hero.
- You have a problem.
- You overcome it with our help.
We transform the way you tell your story.
The Outdated Way
- I am the hero.
- I've been around since bla-bla.
- I can solve dozens of problems.
The Get-it-done Way
- You are the hero.
- You have a problem.
- You overcome it with our help.
StoryCare is about…
-
Describing how you’ll make the life of your ideal
clients better by solving an important problem
for them in a new way.
- U̶s̶i̶n̶g̶ ̶b̶i̶g̶,̶ ̶c̶u̶t̶e̶,̶ ̶o̶r̶ ̶c̶h̶e̶e̶s̶y̶ ̶w̶o̶r̶d̶s̶
- D̶r̶o̶w̶n̶i̶n̶g̶ p̶r̶o̶s̶p̶e̶c̶t̶s̶ ̶i̶n̶ ̶f̶e̶a̶t̶u̶r̶e̶s
- R̶e̶c̶y̶c̶l̶i̶n̶g̶ ̶t̶h̶e̶ ̶s̶t̶o̶r̶i̶e̶s̶ ̶o̶f̶ ̶y̶o̶u̶r̶ ̶c̶o̶m̶p̶e̶t̶i̶t̶o̶r̶s̶.̶
We transform the way you tell your story.
StoryCare is about…
-
Describing how you’ll make the life of your ideal
clients better by solving an important problem
for them in a new way.
- U̶s̶i̶n̶g̶ ̶b̶i̶g̶,̶ ̶c̶u̶t̶e̶,̶ ̶o̶r̶ ̶c̶h̶e̶e̶s̶y̶ ̶w̶o̶r̶d̶s̶
- D̶r̶o̶w̶n̶i̶n̶g̶ ̶p̶r̶o̶s̶p̶e̶c̶t̶s̶ ̶i̶n̶ ̶f̶e̶a̶t̶u̶r̶e̶s̶
- R̶e̶c̶y̶c̶l̶i̶n̶g̶ ̶t̶h̶e̶ ̶s̶t̶o̶r̶i̶e̶s̶ ̶o̶f̶ ̶y̶o̶u̶r̶ ̶c̶o̶m̶p̶e̶t̶i̶t̶o̶r̶s̶.̶
StoryCare is about…
-
Describing how you’ll make the life of your ideal
clients better by solving an important problem
for them in a new way.
- U̶s̶i̶n̶g̶ ̶b̶i̶g̶,̶ ̶c̶u̶t̶e̶,̶ ̶o̶r̶ ̶c̶h̶e̶e̶s̶y̶ ̶w̶o̶r̶d̶s̶
- D̶r̶o̶w̶n̶i̶n̶g̶ ̶p̶r̶o̶s̶p̶e̶c̶t̶s̶ ̶i̶n̶ ̶f̶e̶a̶t̶u̶r̶e̶s̶
- R̶e̶c̶y̶c̶l̶i̶n̶g̶ ̶t̶h̶e̶ ̶s̶t̶o̶r̶i̶e̶s̶ ̶o̶f̶ ̶y̶o̶u̶r̶ ̶c̶o̶m̶p̶e̶t̶i̶t̶o̶r̶s̶.̶
…through crafting…
SEO Copy
YOU NEED CONTENT THAT ATTRACTS YOUR IDEAL CLIENTS ORGANICALLY.
But how aware are potential buyers? Can you help them with content? How hard will it be to get to #1 in Google?
We DIG deep into keywords to know if a topic is a GOLDMINE or a waste of time, before writing a word.

Web Copy
YOU NEED A WEBSITE
THAT S̶A̶Y̶S̶ SINGS
WHAT YOU’RE ALL ABOUT
But how many pages do you need? What should each page say? What is the right tone to use for your brand?
We design a messaging strategy and create sharp web copy that keeps you glued to the screen.
Email Copy
YOU NEED TO NURTURE SUBSCRIBERS INTO RETURNING CUSTOMERS.
But how do you get subscribers to open your emails and click the links inside consistently?
We write hard-hitting must-read-the-next-sentence emails that SKYROCKET conversions.
…through crafting…
SEO Copy
YOU NEED CONTENT THAT ATTRACTS YOUR IDEAL CLIENTS ORGANICALLY.
We DIG deep into keywords to know if a topic is a GOLDMINE or a waste of time, before writing a word.

Web Copy
YOU NEED A WEBSITE
THAT S̶A̶Y̶S̶ SINGS
WHAT YOU’RE ALL ABOUT
We design a messaging strategy and create sharp web copy that keeps you glued to the screen.
Email Copy
YOU NEED TO NURTURE SUBSCRIBERS INTO RETURNING CUSTOMERS.
We write hard-hitting must-read-the-next-sentence emails that SKYROCKET conversions.
…through crafting…
SEO Copy
YOU NEED CONTENT THAT ATTRACTS YOUR IDEAL CLIENTS ORGANICALLY.
We DIG deep into keywords to know if a topic is a GOLDMINE or a waste of time, before writing a word.

Web Copy
YOU NEED A WEBSITE
THAT S̶A̶Y̶S̶ SINGS
WHAT YOU’RE ALL ABOUT
We design a messaging strategy and create sharp web copy that keeps you glued to the screen.
Email Copy
YOU NEED TO NURTURE SUBSCRIBERS INTO RETURNING CUSTOMERS.
We write hard-hitting must-read-the-next-sentence emails that SKYROCKET conversions.
…which you’ll love even more because you can…
Say ‘NO!’ to okay results.
When it comes to precision, we’re between the guys that write on rice and the lasers that inscribe diamonds.
Be as involved as you want.
We’ve got your back no matter if you are the ‘send-it-back-until-it’s-perfect’ or the ‘run-with-it-and-deliver’ type.
See through our work process.
Peek behind the scenes and ask us anything.
It’s not magic, it’s engineering.
Get a perceptive 3rd POV.
An extra pair of eyes with ruthless attention to detail can help you way beyond what you expected.
Avoid risks.
50% money-back guarantee for the first 7 days.
We’ve successfully…
Increased the organic traffic to a client’s website x15 times.
Achieved an 11% CTR for a Google Ads campaign.
Increased website conversions by 200%.
Increased new Linkedin followers by over 242.3%
Achieved an email open-rate of 67% and a 14.3% CTR.
We’ve successfully…
Increased the organic traffic to a client’s website x15 times.
Achieved an 11% CTR for a Google Ads campaign.
Increased website conversions by 200%.
Increased new Linkedin followers by over 242.3%
Achieved an email open-rate of 67% and a 14.3% CTR.
…and these people can vouch for that.









“Lacho helped me think about how to position my brand and showcase my skills. He wrote the copy for my website from scratch and easily understood the technical details and was very creative in his work. His content is very enjoyable to read. Highly recommend him for copywriting projects!”
Alon Dubov
Founder at Dubov Software
“Lacho helped me completely revamp the web copy for my data science website. He aced the technical requirements and wrote a compelling and accurate copy for our website that helped us communicate our message and boost conversions. Lacho is the real deal and I highly recommend him!”
Georgi Kovachev
Co-founder at Clouddo

“I had the pleasure of working with Lacho for a project and was blown away by the quality and creativity of his work. Lacho was able to craft copy that perfectly captured the essence of our company. The work exceeded all of my expectations. Lacho has a true talent for crafting compelling, engaging content that resonates with readers.
I highly recommend Lacho to anyone in need of top-notch copywriting services. He has the skills and experience to help you succeed.”
Stefan Dyankov
Co-founder at DomGrid

“We outsourced our SEO needs to StoryCare and they helped us reach Google’s first page for the first time. They tailored a content strategy specifically for us and were very good communicators. Will work with them again!”
Maks Raychel
Co-Founder and CEO of Snomads


“I’ve been working with StoryCare for over a year. They helped me scale and streamline writing articles for my businesses from the occasional one to writing over 25 articles per month. I’m happy with their attention to detail, SEO research, and curiosity for more technical topics.”
Charlotte Tyser
Owner of Ajediam & Only Jewels

We entrusted the development of an online store for a newly established ECO Center for protected employment to Lachezar Shoykov, who developed the idea with a professional attitude and creative vision. We recommend Lachezar as a specialist with an individual approach to the client and sense for the business vision of a socially responsible company!
Kalina Kancheva
Manager for National Agency for People with Disabilities Project

“Lacho has helped my family’s business grow: from day 1, he knew which weaknesses to tackle first and what needed to be done to improve the position of the business’ website in search engine rankings.
Moreover, Lacho’s writing style deserves every praise: simple, informative, and most importantly, captivating.”
Artyom Makarov
Co-Founder at Smoke Signals

“The StoryCare team helped me digitalize my business from scratch! They helped me plan and create my website and a content strategy for my blog I’m very happy with their work and would recommend them to anyone!”
Kristin Kaloyanova
Founder at Kristin Therapy
How does your story continue now?
Transform
Make your story speak to your best clients.
Write it short, to-the-point, and effective.
Skip years of trial and error!
Stop
Use generic copywriting everyone’s heard a million times.
Rehash your competitors’ old marketing 101 stuff.
Present some good nuggets with a lot of fluff.
How does your story continue now?
Transform
Make your story about your (best) clients.
Attract and convert qualified traffic.
Have competitors look you UP.
or Stay the same
Recycle the same (cliche) story of your competitors.
Put big words together and hope for the best.
Listen to the crickets.
How does your story continue now?
Transform
- Make your story speak to your best clients.
- Write it short, to-the point, and effective.
- Skip years of trial and error.
Stop
- Use generic copywriting everyone’s heard a million times.
- Rehash your competitors old marketing 101 stuff.
- Present some good nuggets with a lot of fluff.
Trusted by:








