Web Content Audit
Strategize Your Path to Online Growth.
Maximize Your Content's Impact.
- Predict your content’s success
Understand the numbers behind keywords. Identify content gaps and opportunities before you start writing. Spot and avoid topics that won’t have any ROI. Organize your resources in a smart way.
Vs. Get lucky
Throw a dart in the dark and hope your intuition guides you through the minefield of keywords, competitors, and search intent. Find out if your content works next year.
Strategize Your Path to Online Growth.
Maximize Your Content's Impact.
- Predict your content’s success
Understand the numbers behind keywords. Identify content gaps and opportunities before you start writing. Spot and avoid topics that won’t have any ROI. Organize your resources in a smart way.
Vs. Get lucky
Throw a dart in the dark and hope your intuition guides you through the minefield of keywords, competitors, and search intent. Find out if your content works next year.
What Are The Advantages of a Web Content Audit?
Support decision-making
Use audit insights to develop a data-driven content plan.
Boost SEO rankings
Optimise your content for search engines to drive more organic traffic.
Improve website performance
Structure your website to ensure an optimal user experience.
Learn from competitors
Gain insights into competitors’ content strategies and identify areas for improvement.
Understand user intent
Create content that satisfies user intent and enhances user experience and conversions.
Ensure content consistency
Maintain quality and a consistent message across your website to build trust and credibility.
What Are The Advantages of a Web Content Audit?
Support decision-making
Use audit insights to develop a data-driven content plan.
Boost SEO rankings
Optimise your content for search engines to drive more organic traffic.
Improve website performance
Structure your website to ensure an optimal user experience.
Learn from competitors
Gain insights into competitors’ content strategies and identify areas for improvement.
Understand user intent
Create content that satisfies user intent and enhances user experience and conversions.
Ensure content consistency
Maintain quality and a consistent message across your website to build trust and credibility.
Case Study: Jumping 37 positions in Google in two weeks
The setup
Our client, SmokeSignals, is a brick-and-mortar business that had a small website with less than 5 unique pages, which were translated into 4 languages.
However, their website had never been carefully optimized for search engines and was struggling to rank for almost any terms in Google, especially in the different languages.
The solution
We analyzed the top five organic competitors of our client to get a general idea of all the keywords that they were ranking for.
Then we curated the list into words with high search volume and business relevancy and analyzed Google’s results page for each one of them.
After careful selection of keywords, we optimized each page and its translated versions around focus keywords.
The result was an almost immediate jump from Google’s 5th page to its top 5 results for a few relevant business terms. These quick fixes resulted in instant increases in traffic and revenue for our client.
Case Study: Jumping 37 positions in Google in two weeks
The setup
Our client, SmokeSignals, is a brick-and-mortar business that had a small website with less than 5 unique pages, which were translated into 4 languages.
However, their website had never been carefully optimized for search engines and was struggling to rank for almost any terms in Google, especially in the different languages.
The solution
We analyzed the top five organic competitors of our client to get a general idea of all the keywords that they were ranking for.
Then we curated the list into words with high search volume and business relevancy and analyzed Google’s results page for each one of them.
After careful selection of keywords, we optimized each page and its translated versions around focus keywords.
The result was an almost immediate jump from Google’s 5th page to its top 5 results for a few relevant business terms. These quick fixes resulted in instant increases in traffic and revenue for our client.
How do web content audits work step-by-step?
1. Check current performance
- Measure website strength, size and monthly traffic.
- Assess keyword rankings and traffic per page.
- Check on-page SEO elements
2. Check competitor performance
- Make a list of organic competitors.
- Assess their website authority, keyword rankings, and content traffic.
- Discover all competitor keywords and identify gaps and content opportunities.
3. Create a content action plan
- Optimise and improve existing content.
- Create a list of topics for new content around curated keywords.
- Prioritize topics inside an editorial calendar based on their business impact.
Our Web Content Audit Packages
Kickoff Audit
Includes:
- Report of your website authority and monthly traffic.
- Report all of your content’s keyword rankings.
- Report your content’s SEO elements and suggestions for improvement.
Content Accelerator
Includes everything in Kickoff plus:
- List of 10 organic competitors, their website authority and monthly website traffic.
- List of competitor’s top performing pages by traffic size.
- Complete list of competitor’s keywords and their metrics.
- Report of content gaps between you and competitors.
Growth Blueprint
Includes everything in Accelerator plus:
- Curated list of keywords with the best probability for ranking on Google’s first page.
- Prioritization of curated keywords based on potential business impact.
- Group keywords into topics and plan articles around them.
- Create an article template that follows best practices for SEO.
- Create an editorial calendar for your next 24 articles to streamline content production.
What Do Our Clients Say?
“Lacho helped me think about how to position my brand and showcase my skills. He wrote the copy for my website from scratch and easily understood the technical details and was very creative in his work. His content is very enjoyable to read. Highly recommend him for copywriting projects!”
Alon Dubov
Founder at Dubov Software
“Lacho helped me completely revamp the web copy for my data science website. He aced the technical requirements and wrote a compelling and accurate copy for our website that helped us communicate our message and boost conversions. Lacho is the real deal and I highly recommend him!”
Georgi Kovachev
Co-founder at Clouddo
“I had the pleasure of working with Lacho for a project and was blown away by the quality and creativity of his work. Lacho was able to craft copy that perfectly captured the essence of our company. The work exceeded all of my expectations. Lacho has a true talent for crafting compelling, engaging content that resonates with readers.
I highly recommend Lacho to anyone in need of top-notch copywriting services. He has the skills and experience to help you succeed.”
Stefan Dyankov
Co-founder at DomGrid
“We outsourced our SEO needs to StoryCare and they helped us reach Google’s first page for the first time. They tailored a content strategy specifically for us and were very good communicators. Will work with them again!”
Maks Raychel
Co-Founder and CEO of Snomads
“I’ve been working with StoryCare for over a year. They helped me scale and streamline writing articles for my businesses from the occasional one to writing over 25 articles per month. I’m happy with their attention to detail, SEO research, and curiosity for more technical topics.”
Charlotte Tyser
Owner of Ajediam & Only Jewels
We entrusted the development of an online store for a newly established ECO Center for protected employment to Lachezar Shoykov, who developed the idea with a professional attitude and creative vision. We recommend Lachezar as a specialist with an individual approach to the client and sense for the business vision of a socially responsible company!
Kalina Kancheva
Manager for National Agency for People with Disabilities Project
“Lacho has helped my family’s business grow: from day 1, he knew which weaknesses to tackle first and what needed to be done to improve the position of the business’ website in search engine rankings.
Moreover, Lacho’s writing style deserves every praise: simple, informative, and most importantly, captivating.”
Artyom Makarov
Co-Founder at Smoke Signals
“The StoryCare team helped me digitalize my business from scratch! They helped me plan and create my website and a content strategy for my blog I’m very happy with their work and would recommend them to anyone!”
Kristin Kaloyanova
Founder at Kristin Therapy
What will you do now?
Start Making Informed Decisions
- Identify opportunities for quick wins.
- Plan your content strategy with confidence.
- Know which content goals are feasible and which are not.
Keep Guessing Your Next Best Move
- Drive circles around your best opportunities without realizing it.
- Improvise a plan and throw it away at the first difficulty.
- Stay clueless about the opportunity costs of content.