Website copywriting

How will you tell your story?

The Old Way

The New Way

How will you tell your story?

The Old Way

The New Way

The best stories start with you.

Slide 1
Nike

❝JUST DO IT.❞

Slide 2
Apple

❝Think different.❞

Slide 3
Coca Cola

❝Open happiness❞

Slide 3
L'Oreal Paris

❝Because you're worth it.❞

Slide 3
Red Bull

❝RED BULL GIVES YOU WINGS.❞

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You Get Copy That…

…through crafting

Landing Pages

YOU NEED TO INFORM YOUR AUDIENCE ABOUT A NEW PRODUCT FEATURE OR SERVICE ON YOUR WEBSITE?

But what’s the right tone of voice? How many features are too much? How familiar is your audience with similar features or services?

We’ll craft the perfect landing page copy that captivates, informs can inspires your audience to take action.

Sales Pages

YOU NEED A SPECIALIZED PAGE WHERE TO DRIVE TRAFFIC AND CONVERT VISITORS INTO CUSTOMERS?

But what are your customers’ biggest pain points? How well do they understand their problems? What will get them to act?

We highlight your unique selling points and create hard-hitting headlines and captivating calls-to-action to drive sales.

Core Website Pages

YOU NEED TO TRANSFORM YOUR WEBSITE’S EXISTING CORE PAGES OR COME UP WITH COMPLETELY NEW ONES?

But how many pages do you need? What should each page say? How should you structure your website?

We help your website start on the right foot by crafting compelling About, Services, Process, Industries, FAQ, Contact, and Homepages.

…through crafting

Landing Pages

YOU NEED TO INFORM YOUR AUDIENCE ABOUT A NEW PRODUCT FEATURE OR SERVICE ON YOUR WEBSITE?

But what’s the right tone of voice? How many features are too much? How familiar is your audience with similar features or services?

We’ll craft the perfect landing page copy that captivates, informs can inspires your audience to take action.

Sales Pages

YOU NEED A SPECIALIZED PAGE WHERE TO DRIVE TRAFFIC AND CONVERT VISITORS INTO CUSTOMERS?

But what are your customers’ biggest pain points? How well do they understand their problems? What will get them to act?

We highlight your unique selling points and create hard-hitting headlines and captivating calls-to-action to drive sales.

Core Website Pages

YOU NEED TO TRANSFORM YOUR WEBSITE’S EXISTING CORE PAGES OR COME UP WITH COMPLETELY NEW ONES?

But how many pages do you need? What should each page say? How should you structure your website?

We help your website start on the right foot by crafting compelling About, Services, Process, Industries, FAQ, Contact, and Homepages.

The Advantages of Website Copywriting

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User-focused experience

Prioritize user experience, making it easy for visitors to navigate your site, understand your offerings, and find the information they need.

superior

Competitive Edge

Set your brand apart from competitors. Showcase your unique strengths and value offerings in a clear and compelling way.

invesment

Maximized ROI

Drive more traffic, increase customer engagement, and improve conversion rates to contribute to your business’s bottom line.

seo

Increased Search Engine Visibility

Incorporate SEO best practices and ensure your website ranks higher in search engine results and attracts more organic traffic.

Boosted customer retention

Foster stronger connections with your audience, encouraging repeat visits and turning one-time visitors into loyal customers.

networking

Streamlined communication

Ensure your message is clear, concise, and easily understood by your target audience, reducing potential confusion or misinterpretation.

We’ve successfully…

content-writing

Written over 30 websites from scratch.

bounce-rate (1)

Slashed website bounce rates by 34%

conversion

Increased website conversions by 200%.

What our clients say:

Dubov
‘Easily understood the technical details and was very creative in his work…’

“Lacho helped me think about how to position my brand and showcase my skills. He wrote the copy for my website from scratch and easily understood the technical details and was very creative in his work. His content is very enjoyable to read. Highly recommend him for copywriting projects!”

Alon Dubov
Founder at Dubov Software

clouddo
‘Aced the technical requirements and wrote a compelling and accurate copy…’

“Lacho helped me completely revamp the web copy for my data science website. He aced the technical requirements and wrote a compelling and accurate copy for our website that helped us communicate our message and boost conversions. Lacho is the real deal and I highly recommend him!”

Georgi Kovachev
Co-founder at Clouddo

DomGrid
‘Was blown away by the quality and creativity of his work…’

“I had the pleasure of working with Lacho for a project and was blown away by the quality and creativity of his work. Lacho was able to craft copy that perfectly captured the essence of our company. The work exceeded all of my expectations. Lacho has a true talent for crafting compelling, engaging content that resonates with readers.

I highly recommend Lacho to anyone in need of top-notch copywriting services. He has the skills and experience to help you succeed.”

Stefan Dyankov
Co-founder at DomGrid

Snomads
‘Helped us reach Google’s first page for the first time.’

“We outsourced our SEO needs to StoryCare and they helped us reach Google’s first page for the first time. They tailored a content strategy specifically for us and were very good communicators. Will work with them again!”

Maks Raychel
Co-Founder and CEO of Snomads

only jewels
‘Happy with their attention to detail, SEO research, and curiosity for more technical topics.’

“I’ve been working with StoryCare for over a year. They helped me scale and streamline writing articles for my businesses from the occasional one to writing over 25 articles per month. I’m happy with their attention to detail, SEO research, and curiosity for more technical topics.”

Charlotte Tyser
Owner of Ajediam & Only Jewels

disabilities
‘Developed the idea with a professional attitude and creative vision.’

We entrusted the development of an online store for a newly established ECO Center for protected employment to Lachezar Shoykov, who developed the idea with a professional attitude and creative vision. We recommend Lachezar as a specialist with an individual approach to the client and sense for the business vision of a socially responsible company!

Kalina Kancheva
Manager for National Agency for People with Disabilities Project

smoke signals
‘Lacho’s writing style deserves every praise: simple, informative, and captivating.’

“Lacho has helped my family’s business grow: from day 1, he knew which weaknesses to tackle first and what needed to be done to improve the position of the business’ website in search engine rankings.
Moreover, Lacho’s writing style deserves every praise: simple, informative, and most importantly, captivating.”

Artyom Makarov
Co-Founder at Smoke Signals

Kristin therapy
‘They helped me digitalize my business from scratch!’

“The StoryCare team helped me digitalize my business from scratch! They helped me plan and create my website and a content strategy for my blog I’m very happy with their work and would recommend them to anyone!”

Kristin Kaloyanova
Founder at Kristin Therapy

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What will you do now?

Sharpen Your Website’s Messaging

  • Make your website speak to your best clients.
  • Write it short, to-the-point, and effective.
  • Skip years of trial and error!

Wing It

  • Use generic copywriting everyone’s heard a million times.
  • Rehash your competitors’ old marketing 101 stuff.
  • Present some good nuggets with a lot of fluff.