Website copywriting
How will you tell your story?
The Old Way
- I am the hero.
- I've been solving problems since bla-bla.
- I solve dozens of problems for hundreds of people.
The New Way
- My client is the hero.
- They have a genuine problem.
- I help them overcome it.
How will you tell your story?
The Old Way
- I am the hero.
- I've been solving problems since bla-bla.
- I solve dozens of problems for hundreds of people.
The New Way
- My client is the hero.
- They have a genuine problem.
- I help them overcome it.
The best stories start with you.
You Get Copy That…
- Stops your clients in their tracks and describes how you’ll improve their lives by solving an important problem for them.
- ̶U̶s̶e̶s̶ ̶b̶i̶g̶,̶ ̶c̶u̶t̶e̶,̶ ̶a̶n̶d̶ ̶c̶h̶e̶e̶s̶y̶ ̶w̶o̶r̶d̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶d̶r̶o̶w̶n̶i̶n̶g̶ ̶y̶o̶u̶r̶ ̶p̶r̶o̶s̶p̶e̶c̶t̶s̶ ̶i̶n̶ ̶f̶e̶a̶t̶u̶r̶e̶s̶ ̶a̶n̶d̶ ̶c̶l̶o̶n̶i̶n̶g̶ ̶y̶o̶u̶r̶ ̶c̶o̶m̶p̶e̶t̶i̶t̶o̶r̶s̶.̶
…through crafting
Landing Pages
YOU NEED TO INFORM YOUR AUDIENCE ABOUT A NEW PRODUCT FEATURE OR SERVICE ON YOUR WEBSITE?
But what’s the right tone of voice? How many features are too much? How familiar is your audience with similar features or services?
We’ll craft the perfect landing page copy that captivates, informs can inspires your audience to take action.
Sales Pages
YOU NEED A SPECIALIZED PAGE WHERE TO DRIVE TRAFFIC AND CONVERT VISITORS INTO CUSTOMERS?
But what are your customers’ biggest pain points? How well do they understand their problems? What will get them to act?
We highlight your unique selling points and create hard-hitting headlines and captivating calls-to-action to drive sales.
Core Website Pages
YOU NEED TO TRANSFORM YOUR WEBSITE’S EXISTING CORE PAGES OR COME UP WITH COMPLETELY NEW ONES?
But how many pages do you need? What should each page say? How should you structure your website?
We help your website start on the right foot by crafting compelling About, Services, Process, Industries, FAQ, Contact, and Homepages.
…through crafting
Landing Pages
YOU NEED TO INFORM YOUR AUDIENCE ABOUT A NEW PRODUCT FEATURE OR SERVICE ON YOUR WEBSITE?
But what’s the right tone of voice? How many features are too much? How familiar is your audience with similar features or services?
We’ll craft the perfect landing page copy that captivates, informs can inspires your audience to take action.
Sales Pages
YOU NEED A SPECIALIZED PAGE WHERE TO DRIVE TRAFFIC AND CONVERT VISITORS INTO CUSTOMERS?
But what are your customers’ biggest pain points? How well do they understand their problems? What will get them to act?
We highlight your unique selling points and create hard-hitting headlines and captivating calls-to-action to drive sales.
Core Website Pages
YOU NEED TO TRANSFORM YOUR WEBSITE’S EXISTING CORE PAGES OR COME UP WITH COMPLETELY NEW ONES?
But how many pages do you need? What should each page say? How should you structure your website?
We help your website start on the right foot by crafting compelling About, Services, Process, Industries, FAQ, Contact, and Homepages.
The Advantages of Website Copywriting
User-focused experience
Prioritize user experience, making it easy for visitors to navigate your site, understand your offerings, and find the information they need.
Competitive Edge
Set your brand apart from competitors. Showcase your unique strengths and value offerings in a clear and compelling way.
Maximized ROI
Drive more traffic, increase customer engagement, and improve conversion rates to contribute to your business’s bottom line.
Increased Search Engine Visibility
Incorporate SEO best practices and ensure your website ranks higher in search engine results and attracts more organic traffic.
Boosted customer retention
Foster stronger connections with your audience, encouraging repeat visits and turning one-time visitors into loyal customers.
Streamlined communication
Ensure your message is clear, concise, and easily understood by your target audience, reducing potential confusion or misinterpretation.
We’ve successfully…
Written over 30 websites from scratch.
Slashed website bounce rates by 34%
Increased website conversions by 200%.
What our clients say:
“Lacho helped me think about how to position my brand and showcase my skills. He wrote the copy for my website from scratch and easily understood the technical details and was very creative in his work. His content is very enjoyable to read. Highly recommend him for copywriting projects!”
Alon Dubov
Founder at Dubov Software
“Lacho helped me completely revamp the web copy for my data science website. He aced the technical requirements and wrote a compelling and accurate copy for our website that helped us communicate our message and boost conversions. Lacho is the real deal and I highly recommend him!”
Georgi Kovachev
Co-founder at Clouddo
“I had the pleasure of working with Lacho for a project and was blown away by the quality and creativity of his work. Lacho was able to craft copy that perfectly captured the essence of our company. The work exceeded all of my expectations. Lacho has a true talent for crafting compelling, engaging content that resonates with readers.
I highly recommend Lacho to anyone in need of top-notch copywriting services. He has the skills and experience to help you succeed.”
Stefan Dyankov
Co-founder at DomGrid
“We outsourced our SEO needs to StoryCare and they helped us reach Google’s first page for the first time. They tailored a content strategy specifically for us and were very good communicators. Will work with them again!”
Maks Raychel
Co-Founder and CEO of Snomads
“I’ve been working with StoryCare for over a year. They helped me scale and streamline writing articles for my businesses from the occasional one to writing over 25 articles per month. I’m happy with their attention to detail, SEO research, and curiosity for more technical topics.”
Charlotte Tyser
Owner of Ajediam & Only Jewels
We entrusted the development of an online store for a newly established ECO Center for protected employment to Lachezar Shoykov, who developed the idea with a professional attitude and creative vision. We recommend Lachezar as a specialist with an individual approach to the client and sense for the business vision of a socially responsible company!
Kalina Kancheva
Manager for National Agency for People with Disabilities Project
“Lacho has helped my family’s business grow: from day 1, he knew which weaknesses to tackle first and what needed to be done to improve the position of the business’ website in search engine rankings.
Moreover, Lacho’s writing style deserves every praise: simple, informative, and most importantly, captivating.”
Artyom Makarov
Co-Founder at Smoke Signals
“The StoryCare team helped me digitalize my business from scratch! They helped me plan and create my website and a content strategy for my blog I’m very happy with their work and would recommend them to anyone!”
Kristin Kaloyanova
Founder at Kristin Therapy
What will you do now?
Sharpen Your Website’s Messaging
- Make your website speak to your best clients.
- Write it short, to-the-point, and effective.
- Skip years of trial and error!
Wing It
- Use generic copywriting everyone’s heard a million times.
- Rehash your competitors’ old marketing 101 stuff.
- Present some good nuggets with a lot of fluff.