November 2022

Advanced On-Page SEO techniques beyond checklists. Skyscrapers & Clusters & Topic Authority

Advanced On-Page SEO techniques Skyscrapers Topic Clusters & Authority

Advanced On-Page SEO techniques: Skyscrapers & Clusters & Topic Authority Everyone in the digital marketing sphere and their cousin’s nephew’s pet goldfish has heard in some way or another about SEO in 2022. SEO techniques evolve every time Google releases a new update. SEO is a vast topic, and its basic theory has been recycled millions of times in the past decade. Tens of thousands …

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How to pick the right keyword? Keyword research for Dummies

Keyword research for Dummies How to pick the right keyword

How to pick the right keyword? Keyword research for Dummies Keyword research is a fundamental topic in digital marketing today and will likely remain central to the growth of online businesses for the decades to come. How to pick the right keyword is one of the most crucial questions in SEO. You can find an overwhelming abundance of theoretical guides on the topic, but that’s …

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25 Proven Cognitive Biases in Copywriting: Marketing Secrets

25 COGNITIVE BIASES IN COPYWRITING PROVEN MARKETING SECRETS

25 Proven Cognitive Biases in Copywriting: Marketing Secrets Homo Economicus, the consistently rational and self-interested human, is a myth. Cognitive biases in copywriting take advantage of our built-in emotional responses. How people act is often determined by situational factors – physical state, emotions, motivations, beliefs, group identity, and many others. When these factors consistently affect our decision-making, they become cognitive biases.  Although the human brain …

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What brand voice should I use for my business?

What brand voice should I use for my business

What brand voice should I use for my business? How your brand sounds can be just as important as how it looks. All top-tier brands have a unique voice that differentiates them from their competitors. Perhaps even more important, a brand voice helps your audience understand what to expect. In its purest form, your voice should help communicate your company’s mission and core values. So …

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The top copywriting funnel frameworks from marketing.

THE 5 COPYWRITING FUNNEL FRAMEWORKS FROM MARKETING.

The top 5 copywriting funnel frameworks from marketing. Marketers have used funnel frameworks for decades to divide their audience into smaller pieces to manage and individually address each one for a more significant effect. Instead of trying to guess what each individual needs, they have created a system that outlines the entire buying process. In turn, use copywriting funnel frameworks to ensure the right message …

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