Copywriting

25 Proven Cognitive Biases in Copywriting: Marketing Secrets Homo Economicus, the consistently rational and self-interested human, is a myth. Cognitive biases in copywriting take advantage of our built-in emotional responses. How people act is often determined by situational factors – physical state, emotions, motivations, beliefs, group identity, and many others. When these factors consistently affect our decision-making, they become cognitive biases.  Although the human brain

What brand voice should I use for my business? How your brand sounds can be just as important as how it looks. All top-tier brands have a unique voice that differentiates them from their competitors. Perhaps even more important, a brand voice helps your audience understand what to expect. In its purest form, your voice should help communicate your company’s mission and core values. So

Writing positioning – the secret to writing less and charging more. Often, what separates experienced writers from beginners is their writing positioning. The online freelance writing world is like a shaken-up snow globe. Thanks to technological advancements, writers, editors, and businesses from all over the world are mixed together. This global mesh has resulted, among other things, in a complete lack of pricing standards. As

How to work with copywriters to get amazing results? Regardless if you are coming from our guides on “Using content writers effectively” or “Do I need a writer?“, you probably want to discover the magical thing that makes copywriters one of the most polarizing writers. After all, they charge more and write less than any other writing category. So what gives them so much leverage?