Writing

25 Proven Cognitive Biases in Copywriting: Marketing Secrets Homo Economicus, the consistently rational and self-interested human, is a myth. Cognitive biases in copywriting take advantage of our built-in emotional responses. How people act is often determined by situational factors – physical state, emotions, motivations, beliefs, group identity, and many others. When these factors consistently affect our decision-making, they become cognitive biases.  Although the human brain …

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What brand voice should I use for my business? How your brand sounds can be just as important as how it looks. All top-tier brands have a unique voice that differentiates them from their competitors. Perhaps even more important, a brand voice helps your audience understand what to expect. In its purest form, your voice should help communicate your company’s mission and core values. So …

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Writing positioning – the secret to writing less and charging more. Often, what separates experienced writers from beginners is their writing positioning. The online freelance writing world is like a shaken-up snow globe. Thanks to technological advancements, writers, editors, and businesses from all over the world are mixed together. This global mesh has resulted, among other things, in a complete lack of pricing standards. As …

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