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Copywriting psychology: Selling With Status

Copywriting Psychology: Selling with Status

Copywriting psychology: Selling With Status You can tap into the consumer’s desire for prestige, exclusivity, and social validation by applying certain principles of copywriting psychology. Using status to sell is an effective marketing strategy that luxury brands put to deadly use.  Status is one of the primal motivators of human behavior and in this article, we explore how you can use it to become a …

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How to create certainty in copywriting in 3 simple steps?

How to create certainty in copywriting in 3 simple steps

How to create certainty in copywriting in 3 simple steps? Clarity, social proof, and guarantees are the 3 most effective ways to evoke certainty in your future clients. Clarity is about telling the truth in plain language. Social proof is about showing you are credible and trusted by other people. Guarantees demonstrate that you are taking an extra step to ensure your customer’s well-being and …

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