Digital Marketing

Sustainability copywriter – the slingshot to defeat Goliath? Unlocking your best advantage.

Sustainability copywriter - the slingshot to success?

Sustainability copywriter – the slingshot to defeat Goliath? How can sustainable brands overcome their biggest challenge? Every sustainable business starts out to create a better alternative for society, the economy, or the environment. Yet, many sustainable companies struggle to succeed. Their competitors usually have lower costs and prices or higher performance. The business rivalry often looks like a fight between David and Goliath. But the …

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How to create certainty in copywriting in 3 simple steps?

How to create certainty in copywriting in 3 simple steps

How to create certainty in copywriting in 3 simple steps? Clarity, social proof, and guarantees are the 3 most effective ways to evoke certainty in your future clients. Clarity is about telling the truth in plain language. Social proof is about showing you are credible and trusted by other people. Guarantees demonstrate that you are taking an extra step to ensure your customer’s well-being and …

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Scarcity in copywriting: how to skyrocket sales while avoiding costly mistakes.

SCARCITY IN COPYWRITING HOW TO SKYROCKET SALES AND AVOID MISTAKEs

Scarcity in copywriting: how to skyrocket sales while avoiding costly mistakes. What is not easily available is often seen as more valuable. Everyone worth their salt in marketing, advertising, and copywriting understands that scarcity drives desire. This principle is equally true in marketing, geopolitics, biology, and economics. Our article will dive deeply into using scarcity in your copywriting while avoiding costly mistakes. Table of Contents …

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How to create urgency in copywriting without being pushy?

How to create urgency in copywriting without being pushy

How to create urgency in copywriting without being pushy? Copywriters create urgency all the time because it helps them sell. The reason that it works so well is related to cognitive biases. Simply put, the brain is lazy and will only take immediate action only if it has no alternative. Read on to discover why urgency is so important to inspire action and a few …

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Do I need a blog for my business? | StoryCare

Do I need a blog for my business Waste of time or opportunity

Do I need a blog for my business? Every business that wishes to grow online needs to ask itself the question: “Do I need a blog?”. This is one of the most crucial questions at the start of your business journey. Although it’s not a necessity, it’s a powerful tool that helps your business in multiple ways. However, it requires a lot of effort and …

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What is good website content?

What is good website content

What is good website content? What real estate is to the real world, good website content is to the internet. Just as your physical business needs people to know it exists, so does your website. The internet is one big interconnected city where everyone is constantly looking for something to learn or something to do. By creating content around your area of expertise or the …

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Advanced On-Page SEO techniques beyond checklists. Skyscrapers & Clusters & Topic Authority

Advanced On-Page SEO techniques Skyscrapers Topic Clusters & Authority

Advanced On-Page SEO techniques: Skyscrapers & Clusters & Topic Authority Everyone in the digital marketing sphere and their cousin’s nephew’s pet goldfish has heard in some way or another about SEO in 2022. SEO techniques evolve every time Google releases a new update. SEO is a vast topic, and its basic theory has been recycled millions of times in the past decade. Tens of thousands …

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How to pick the right keyword? Keyword research for Dummies

Keyword research for Dummies How to pick the right keyword

How to pick the right keyword? Keyword research for Dummies Keyword research is a fundamental topic in digital marketing today and will likely remain central to the growth of online businesses for the decades to come. How to pick the right keyword is one of the most crucial questions in SEO. You can find an overwhelming abundance of theoretical guides on the topic, but that’s …

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25 Proven Cognitive Biases in Copywriting: Marketing Secrets

25 COGNITIVE BIASES IN COPYWRITING PROVEN MARKETING SECRETS

25 Proven Cognitive Biases in Copywriting: Marketing Secrets Homo Economicus, the consistently rational and self-interested human, is a myth. Cognitive biases in copywriting take advantage of our built-in emotional responses. How people act is often determined by situational factors – physical state, emotions, motivations, beliefs, group identity, and many others. When these factors consistently affect our decision-making, they become cognitive biases.  Although the human brain …

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What brand voice should I use for my business?

What brand voice should I use for my business

What brand voice should I use for my business? How your brand sounds can be just as important as how it looks. All top-tier brands have a unique voice that differentiates them from their competitors. Perhaps even more important, a brand voice helps your audience understand what to expect. In its purest form, your voice should help communicate your company’s mission and core values. So …

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