Do I need a writer? The 3-minute mini guide.
You don’t need a writer if you have nothing meaningful to say. Good writing distills your thoughts to an external source, which makes them easy to share on a large scale. A bad tree will not bear good fruit.
On the other hand, if you’re an authority on a given subject, you might think, “Why should I pay someone else to write about this when I understand it much better than them?”.
Well, there’s a catch.
Being good at something and communicating it requires different skill sets. Think of all the pro athletes who got older and became coaches only to discover that competition and communication are wildly different.
Remember how one great teacher could make you completely fall in love with a subject and how Grinch-like teachers could fill you with horror. Being a subject expert does not mean you’re the best at communicating it.
In this article:
Table of Contents
What types of writers are there?
There are as many types of writers as there are engineers. They come in many shapes and sizes to cover every writing field, from art to business.
We will be focusing exclusively on the ones related to business.
What types of writers help my business?
Content writers and copywriters are the two big categories of business writers. The main difference is the intent for which they are writing. Content writers write to inform, and copywriters write to sell. Often there is overlap, but differences are significant due to the writing intent.
What does a content writer do?
Content writers are the workhorses of online businesses. Their job is to research topics, distil large volumes of information and stay relevant when they write. They can also be involved in editing and collaborating with other creative team members.
What does a copywriter do?
Copywriters are the equivalent of word surgeons. They write short but impactful texts, often focusing on headlines, emails, social media posts, and landing pages. It’s their job to study your target audience and tailor a message to them.
Pros and cons of hiring a writer:
Progress is slow at the start but gets better over time.
Onboarding a new writer is a significant time commitment, but it’s worth every second.
Even a 1% misunderstanding about the purpose of their work and the angle they need to take is enough to be the difference between a job well done and something not quite right.
Naturally, the more time a writer spends working with you, the more precisely they will understand what you want, and the more accurate their work will be. You can also see the best practices for teaching writing.
Writers cost money, but they save time.
It’s economics 101. You don’t go picking bananas every time you crave them. Instead, you spend your time doing what you do best and hire a professional to do the task you want.
Results can be unpredictable…
In the words of Forrest Gump:
“Life is a like a box of chocolates; you never know what you’re going to get.”
Most writers are okay, a few are bad, and some are great. However, telling who is who can be tricky if you don’t know what makes a good writer. They write their own labels, after all.
Misconceptions about writers
#1 A content writer will directly make me money
Is it the sign’s fault if you put it in front of your store and people come inside but don’t buy anything? Writing can do a lot of heavy lifting, but it is only a piece of the business puzzle.
#2 A content writer knows what will work best for my business
Writers know what sounds good and can take creative charge. They can give you new angles, but predicting which ones will have the most business value goes above the skill set of the average content writer. That is the job of SEO Writers, Copywriters, and digital marketers in general.
However, if they specialize in a niche and have worked with many clients, they can start to see patterns and share unique insights. Like knowing that shipping CBD gummy bears in hot weather in a non-cooled truck will cause them to semi-melt into a big ball of unhappy customers.
#3 I need a native speaker with excellent English
Looking exclusively for native speakers is an outdated approach that seeks to eliminate candidates with poor language skills. However, it can lead to a different fallacy.
It’s challenging for native speakers to gauge the complexity of their language since they take it for granted. Non-native speakers had to consciously spend thousands of hours learning and quickly adapt to differences in complexity.
Regarding messaging, straight and simple beats complicated and elevated almost every time. There is a time for both, but the latter should be used only for a specific purpose.
So, do I need a writer in the end?
If you read the whole article, you should understand that hiring a writer is an excellent investment to improve the communication between you and your customers. They have a bunch of tricks up their sleeve, but they also have their limitations. Be sure to visit the rest of our blog for more advanced online writing work tips!